The Power of Smell – Why Fragrance Matters

Our sense of smell is one of the most powerful senses that we have. The smell of a familiar food or perfume can trigger some of our fondest memories. Likewise, the pleasant scent in a restaurant or store can lure us in. It has the power to change our mood and encourage us to buy products and services.
A pleasant smell that isn’t too over powering can influence the way that your customers react to your place of business. It is important that you select the right scent for your business type. Gender plays a role – generally, a female customer will prefer a washroom with floral feminine scent. On the other hand, more masculine scents appeal to men.
A smell can leave a positive first impression. Waiting rooms should smell fresh and welcoming. In a dental or medical practice, a fresh scent should be present, avoiding the sterile scent often found in medical centers. A fresh fragrance can help calm nervous patients in the waiting room. Again the chemical smell should be masked if possible.
Bathrooms are a common place for odors and bad smell to rise and this can be very unpleasant for customers. So, it is important that you don’t simply mask the smell. A pleasant fragrance should not be over powering and should provide long-lasting freshness. Our air care products are specifically designed to disperse smaller and lighter particles which remain airborne for many hours proving long lasting freshness and reducing bad smell.
If you are involved in the hotel and hospitality industry, keeping rooms and facilities nicely scented as guests arrive and depart can be a hassle especially when guests eat and smoke in rooms. In order to make your guests stay a memorable experience, you should consider choosing a unique fragrance to use over a longer period. After some time, this will become the signature fragrance that your guests will associate with their stay.

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